9 February 2025

CRED

CRED is an Indian fintech company founded in 2018 by Kunal Shah, headquartered in Bangalore, Karnataka. It operates as a members-only platform that rewards individuals for timely credit card bill payments by providing exclusive offers and access to premium experiences. Members can manage multiple credit cards and receive analyses of their credit scores. Eligibility for membership is based on a high Experian or CRIF credit score

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Pitch Details

CRED has also expanded through acquisitions, including the expense management startup Happay in 2021 and the online wealth management startup Kuvera in 2024, marking its entry into the mutual funds market. EN.WIKIPEDIA.ORG

As of 2024, the company is valued at approximately $6.4 billion. EN.WIKIPEDIA.ORG

In addition to this fintech company, "CRED" can refer to other organizations, such as the Center for Research on Environmental Decisions at Columbia University, which studies individual and group decision-making under climate uncertainty.